Before I was a girl dad, I was a girl builder. šŖš½š§š½
Before I was a girl dad, I was a girl builder. šŖš½š§š½ Fifteen years of breaking barriers, lifting young girls up, and refusing to quitāno matter how high the gate. Iām not just climbing anymore. Iām bringing wire cutters. This mission is bigger than me. Itās about showing up for our girls. Supporting their dreams. Protecting their future. Girls in sports impact is just the beginning. Letās bring more awareness, more action, and more love to this fight. Keep climbing. Keep pushing. Theyāre counting on us. #GirlDad #SupportOurGirls #BreakBarriers #WomensSports #Juju #FaithAndFire #KeepClimbing #ConKretePlayground
WOMEN'S BASKETBALLWNBANCAA WOMEN'S BASKETBALLUSCJUJU WATKINS
Prime
5/2/20254 min read


Before I ever heard the word āDaddyā come out of a little girlās mouth directed at me, I was already building for girls I didnāt share blood with, but shared purpose with.
Fifteen years ago, I found myself at a crossroads. I was deeply involved in work that pushed me to think about legacy, impact, and purpose. I saw how the world constantly underestimated girls, how systems, structures, and outdated mindsets conspired to dim their light. I saw how many were told, in small and large ways, to take up less space. To stay quiet. To follow, not lead.
And I couldnāt stand by and watch that happen.
So I didnāt.
I rolled up my sleeves and got to work. I started programs. I mentored. I advocated. I raised money, raised awareness, and raised expectations. I showed up in gyms, schools, courts, conferences, and community centers. My mission was simple: lift young girls up and help them see what I already saw in them, greatness.
Over the years, I met hundreds of girls with spark, grit, talent, and brilliance. I saw dreams forming in their eyes, some that had never been spoken aloud because theyād never been given permission to dream that big. I made it my job to give them that permission. Not just through words, but through action. Through consistency. Through showing up, again and again, when the cameras werenāt on, no highlights, and the applause wasn't there..
Some girls wanted to hoop. Some wanted to just be a part. Some wanted to be managers, coaches, amongst other things. I never cared what their dream was, I cared that they had one, I cared about their confidence and self esteem and that no one had stomped it out yet.
What Iāve learned is this: when you build for girls, you build for the future.
You create ripple effects that reach across families, neighborhoods, and generations. You shift the narrative. You create a new normal where girls donāt have to shrink to survive, but are empowered to rise and thrive.
And then one day, life gave me the most personal reason to keep building: Taylor.
Becoming a girl dad cracked my heart wide open. Everything I believed before became more urgent. More sacred. More real.
Suddenly, it wasnāt just those girls I was fighting for, it was my girl too.
Now when I advocate, I think about her eyes watching me. When I speak to a room full of young women, I hear her voice in my head. When I push through exhaustion to show up again and again, itās because I know sheās learning from me not just by what I say, but by what I do.
Taylor is my purpose wrapped in skin. Her joy reminds me why love must lead the fight. Her strength reminds me that our girls are not fragile, they are fierce. Her curiosity reminds me why we need to create safe, expansive spaces where girls can ask big questions and chase even bigger dreams.
But let me be clear about something: Iām not just climbing this mountain anymore. Iām bringing wire cutters.
Because this gate? The one thatās kept too many girls out? It wasnāt meant to last. Itās rusting. Itās weak. It just looks strong.
And when I cut through it, Iām not doing it alone. Iām bringing others with me, mentors, teachers, dads, coaches, moms, uncles, aunts, activists, artists, allies. Anyone who believes our girls deserve more.
We are done asking for permission. We are done tiptoeing. Weāre not waiting to be invited in. Weāre building the door and the key and the damn house.
And hereās the truth: Itās girls in sports, who's impact is just the beginning.
Sheās one girl in a world full of future presidents, game-changers, innovators, leaders. There are millions of girls just like he, ready to rise if we remove the barriers and build the scaffolding.
We need to do more than clap when they shine. We need to create environments where they can shine, boldly, unapologetically, and without fear. We need to invest in girlsā sports. Girlsā voices. Girlsā education. Girlsā leadership. We need to put our money, our time, our energy, and our platforms behind this mission.
Because theyāre not just the future, theyāre the right now.
Iāve seen what happens when a girl is believed in. She grows wings. She becomes unstoppable. And when she rises, she lifts others with her.
This work isnāt glamorous. Itās not always Instagrammable. Itās real. Itās gritty. Itās showing up when youāre tired. Itās making calls and writing grants and speaking up in rooms where your voice shakes. Itās challenging power structures. Itās fighting for equity when it would be easier to stay silent. But itās also joyful. Life-giving. Transformative. It reminds you what matters. It makes you believe in people again. It fills your soul. And if youāve ever seen a girl find her power, truly find it, you know itās worth it.
So hereās my promise: Iāll keep climbing. Iāll keep pushing. Iāll keep building. Iāll keep bringing wire cutters.
Because theyāre counting on us, not just to dream big, but to build big for them.
And I wonāt stop until every girl, my Taylor included, knows, without a shadow of a doubt, that the world is better because sheās in it.
#GirlDad #SupportOurGirls #BreakBarriers #WomensSports #Taylor #FaithAndFire #KeepClimbing #ConKretePlayground